For this project, my task was to redesign the Kellogg’s logo that would be used on a range of platforms including bus shelter advertisements, as well as merchandise. I had to combine colour, symbols and text to form a unique identity for the brand. I chose to re-design the Kellogg’s company logo because I felt that their original logo needed a change and needed to be modernised. Logo’s are the core identify of a company so I have created a logo that reflects the Kellogg’s identity as well as the nutritious and delicious breakfast products this company works hard to produce for all families to enjoy.